The paper introduces ISDistribution as a company built on the assumption that the
management of information
technology for
business is like legal advice, accounting, graphic arts, and other bodies of knowledge, in that it is not essentially a do-it-yourself prospect. It shows that smart business people who are not computer hobbyists need to find quality vendors of reliable hardware, software, service, and support. They need to use these quality vendors as they use their other professional service suppliers, as trusted allies. This plan includes this summary and chapters on the company, products and services, market focus, action plans and forecasts,
management team, financial plan, and international partner. The paper makes use of graphs and illustrations. Table of Contents Executive Summary Mission Statement Objectives Keys to Success Company Description Products Product Description Competitive Comparison
Technology Service and Support Future Products Management Plan Organizational Structure Management Team Human Resources Projections Wages and Benefits Production Process (Gantt) Company Location and Facility Layout Marketing Plan Industry Analysis Industry Participants Main Competitors Competition Buying Patterns Market Segmentation Target Market Home Offices Needs and Requirements Competitive Forces Distribution Patterns Small Business Needs and Requirements Competitive Forces Distribution Patterns Marketing Plan Strategy Emphasize Service and Support Emphasize Relationships Competitive Edge Pricing Strategy Promotion Strategy Sales Strategy Sales Forecast Financial Plan Feasibility Analysis Break Even Analysis International Partner Analysis and Research of Country Exchange Rate Strategy Bibliography