An analysis and marketing
recommendations on Gatorade's Strategy for International Markets. The analysis and recommendations
have been developed based on recent market trends. The writer explains that given Gatorade's undisputed success in the U.S. sports drink market; there is a strong case to invest in expanding its
consumer franchise in international markets. The papers shows that such expansion will allow Gatorade to build on its already existing status as the world leader in sports drink, reduce dependence on the U.S. market and lead to strong revenue and profitability increases.