The paper states that one strategic mistake AOL made was to simply react to the "numbers" of potential users in the Economic
Union and negated the rigid and carefully controlled
infrastructure of the Economic Union. The author points out that the European cultures, which make up the EU, are an ever-changing patchwork of influences, ethnic backgrounds, religions and trends that blend chaotically with local traditions. therefore, the local ISPs, typically aware of these idiosyncrasies, are better able to market to the young net surfers. The
paper describes the technological structure in Europe and concludes that AOL needs to rethink some of its technology.