This paper discusses the Coca Cola crisis in Belgium, when school
children became ill from drinking Coca Cola and thus began
a corporate nightmare in which the
company performed a textbook example of how not to handle a crisis. This paper traces the Coca-Cola company's handling of the crisis and concludes with a suggested revision of how it should have been handled. Table of Contents Introduction Coca-Cola Background Missteps Positive Steps A Better Way to Handle the Crisis No Apparent Crisis Response Plan Speed of Response Accuracy of Response Focus of Response Tone of the Response Credibility of the Response