This paper explains that Ford in Europe has developed an organizational model that can be adopted by other multinationals.
The author feels that the FDI case demonstrates the importance of realizing there is a basic and essential difference between the way the Chinese and the Western World looks at capitalism. The paper discusses, using the 4P's of
marketing, that a major reason why Avon has been so successful is that it has been more willing to change both its product and marketing strategies to meet local tastes and cultures. Table of Contents (each case) Summary Problem Solutions