The number of eBay members on-line today is incredible. eBay has succeeded in redefining the way the general public buys
and sells just about anything, as well as how the world communicates with one another. The reasons for the
success and popularity of eBay really come down to a few things: membership, choice, value and
communication. This paper discusses the success of the eBay phenomenon, emphasizing how its innovative method of global communication filled a much-needed void in the consumer marketplace. I. Abstract II. Introduction III. About eBay IV. eBay's Phenomenal Success V. Conclusion VI. Bibliography