This paper
examines the history of the
cosmetics company, Avon, since the 1970's and looks at how Avon's market niche has
slowly eroded due to several factors. It shows how, in the beginning, Avon's niche was the convenience of having an Avon Lady come to a customer's home, showing products while leisurely chatting on the sofa, and how today's world is too fast-paced for this method of sales. It
examines some of the challenges now facing the CEO, Andrea Jung, such as competition from super-discount stores.