This paper examines iTunes, a combination of the "award-winning" iTunes
digital jukebox
software, the original iTunes Music
Store, and the market-leading iPod
digital music player, all of which provide music lovers with a seamless experience for buying, managing, and listening to their digital music collections anywhere. Outline Background Company Profile Special Features Current Situation Problems Customer Demographics Target Customers Market Profile: The Market and Competition Market Industry Players How Apple Fits In Competition Strategy New Ways to Advertise SWOT Analysis iTunes' SWOT Analysis Matrix Security and Privacy Issues Sources Used