In an effort to determine the steps Heart's Desire
Printing and Design Co. must take in order to remain viable and profitable
in the competitive business
printing marketplace, this paper investigates the rapidly changing nature of digital printing and info-imaging. The paper also studies the marketplace demand for expanding the digital info-imaging services and how the recently purchased $20,000 computer server and CRM software can be utilized to serve the company's customer base. Finally, the paper identifies a course of action that will lead the company toward successful utilization of its computer equipment, which, in turn, would enable Heart's Printing and Design Co. to meet and service the growing sector of digital printing, imaging, and info-imaging.