This paper is an extensive
marketing analysis that uses many tools: SWOT Analysis, PEST Analysis, Porter's Five Forces, Ansoff Matrix, Value Chain Analysis, Financial Performance, and McKinsey's 7's
Strategy. The author points out that the car has obviously hit a solid market niche, as potential owners are now facing a year-long waiting list to buy one. The paper relates that BMW group has initiated a strategy to reach other market segments with their
products; the upper echelon of luxury vehicles became increasingly crowded, and the company wisely selected a strategy of diversification in order to maintain and ultimately expand its
Market penetration. Tables and Figures. Table of Contents The Mini's History Marketing Strategy Marketing on the Web Developing the Mini's Marketing Campaign SWOT Analysis Mini's strengths Mini's Weaknesses Mini's Opportunities Threats to the Mini PEST Analysis Porter's Five Forces The Threat of Entry of New Competitors The Power of Buyers The Power of Suppliers The Threat of Substitutes Competitive Rivalry Ansoff Matrix Sector One: Existing Products for Existing Markets Sector Two: New Markets - Existing Products Sector Three: New Products - Existing Markets Sector Four: Diversification with New Products and New Markets Value Chain Analysis Generic Marketing Strategies Cost Leadership Differentiation Focus Financial Performance McKinsey's 7's Strategy Conclusion
More abstracts about the The Mini Cooper