In a highly competitive world,
business strategy is vital to success and, as demonstrated by some individuals, an ordinary
business can be converted into a massive chain of outlets on an international scale. An example of this kind of
success is Ray Kroc's McDonald's, which developed from a relatively small fast-food company into a fast-food chain with outlets in nearly every corner of the world. The paper discusses the reasons behind this incredible
business success story, focusing on the qualities in the man, Ray Kroc, such as vision, authority, and perseverance, which made McDonald's what it is today.