This research paper identifies and evaluates the value proposition for SAP software. The paper identify SAP's strategies
for optimizing communications and delivering customer value and makes a considerable attempt to discover the status of SAP on customer service, marketing, and
organizational responsiveness and how these elements create and/or deliver superior customer value. The paper primarily bases its discussion on macro-
environmental and micro-environmental factors, which affect the organizational environment and the business of the company. Initially, the paper provides a brief background of the company and its formation so that the reader can gain effective information regarding the inception and development of SAP software. The paper also presents a conclusion based on the relative findings and information, which are discussed throughout in the paper.