This paper explains that L.L. Bean experienced a slight decline in growth because of increasing competition and other market
forces, which requires more research about the existing business to decide the proper strategies. The author points out that L.L. Bean's emphasis on customer service sets it apart from some other catalog companies and helps in its marketing. The paper stresses that
inventory management is a key issue that must be addressed because goods now are shipped ready for the direct
channel and not for the retail channel; therefore, a dual flow system in which the goods are sent ready-for-sale to retail centers would eliminate time and costs for a considerable savings of about $.95 a unit. Table of Contents The Problem L.L. Bean Overview Background Retail Clothing Industry - Overview L.L. Bean's Strategies Case Situation Alternatives Evaluation Implementation