This paper explains that Fletcher-Martin-Ewing (FME), Atlanta, functions as an integrated agency with a wide range of advertising
and
marketing activities; the integrated approach of FME assures consistency of message delivery in every area of
communication. The author points out that Grey Worldwide, a part of the Grey Global Group, developed a new research tool 'Emotional Triggers', among the first research technique to detect the emotions driving buying decisions. The paper relates that Kilgannon McReynolds belongs to BBN, a multicultural agency with offices in 21 nations; therefore, this agency can handle its client's marketing communications across the globe. Table of Contents Agency: Fletcher-Martin-Ewing (FME) Overview Core Competence Branding and Advertisement Direct Response Public Relation Internet Marketing Sales Promotion & Sponsorship Marketing Media Planning and Buying Strategic Planning Crisis Management Agency: Grey Worldwide Overview Core Competencies Agency: Kilgannon Mc Reynolds Overview Tactics to Attract the Businesses