This paper develops recommended policies for implementation by the Bladen County Mental Health Agency that are expected to
lead to improved public perceptions of the
quality of services provided by the Agency. Second, the improved perceptions of
service quality are expected to lead higher levels of use of those services by the Agency's target population. Table of Contents: Description of the Problem Problem Definition Statement of Purpose Setting of the Problem History and Background of the Problem Scope of the Project Significance of Project Definition of Terms Literature Review Reactions to Managed Care Health Care Marketing Survey Methodology Literature Summary and Transition Option Selection Criteria for Evaluating Options Analyses of Option Alternatives Applied Design Intervention Grant Proposal Submission Alternative Policy Decision Option Selection Descriptive of Alternatives Statement of Objectives Objective 1 Objective 2 Description of Alternatives Alternative 1 Alternative 2 Alternative 3 Data Collection Plan Hypotheses Related to Objectives Objective 1 Hypothesis 1 Hypothesis 2 Objective 2 Hypothesis 1 Hypothesis 2 Data Collection Plan Data Analysis Plan Limitation of Data Collection Plan Hypotheses Related to Alternatives Alternative 1 Hypothesis 1 Hypothesis 2 Alternative 2 Hypothesis 1 Hypothesis 2 Alternative 3 Hypothesis 1 Hypothesis 2 Data Collection Plan Data Analysis Plan Limitation of Data Collection Plan Summary of Results Objective 1 Hypothesis 1 Hypothesis 2 Analysis of Objective Objective 2 Hypothesis 1 Hypothesis 2 Analysis of Objective Alternative 1 (Status Quo) Hypothesis 1 Hypothesis 2 Analysis of Objective Alternative 2 Hypothesis 1 Hypothesis 2 Analysis of Objective Alternative 3 Hypothesis 1 Hypothesis 2 Analysis of Objective Other Pertinent Data Summary Conclusions and Recommendations Conclusions Objectives Alternative 1 (Status Quo) Alternative 2 Alternative 3 Force-Field Analysis Alternative 1 (Status Quo) Alternative 2 Alternative 3 Policy Recommendations Recommendations for Further Research