This paper provides a detailed description of three hard- copy
advertisements and a justification of which of these ads is
the "best" ad. While this paper is an evaluative argument and therefore does not require
additional support from outside sources, the writer is asked to justify which of the three
advertisements is considered the most effective ad in terms of capturing the attention of the consumer and effectively directing this attention towards the product. Various additional factors, such as the purpose of the product and the relevance of the advertisement, are also of note.