Summary ratings: 3 stars
(xx voters)
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630
words:
300
Published: November 12, 2006
This
paper studies how
market research is and should be conducted. The author looks at two of the most common vehicles:
focus groups and on-line statistics, emphasizing the impact of technology. The paper concludes that regardless of how it is handled, market research is the one way to protect the producer of a product or service for which he hopes to find a customer base. Furthermore, he explains that as the computer age broadens, new
experimenting with marketing tools will evolve.
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