The Introduction of the “Costa Allegra
Maiden Cruise Ceremony”
Costa Crociere S.p.A, a leading Italian cruise company,
selected one of its famous luxury
cruise ships, Costa Allegra, for the maiden voyage to China.
On the night of 2nd July, 2006, the grand “Costa Allegra Maiden Cruise Ceremony” will be held in the Shanghai Port International Cruise
Terminal, and Allegra will also become the first vessel docking in the Terminal with the terminal’s completion and soft opening.
At the Ceremony, a world famous artist, Valerio Festi, will present Chinese people with a magic & splendid show in pure Italian style, such as Florence Mask Dance, Classic Opera, the Romance of Allegra, the Love of Crystal, Red- Silked Ballet, Magic Dance, Music Fireworks and so on.
On the occasion, 600 participants including government leaders, elites from all walks of life, celebrities, opinion leaders and media will together witness such an historical and stirring moment.
A Brief Introduction of Costa:
The Italian Costa Crociere S.p.A originated from the family of Costa in 1854, thus enjoys a unique heritage and dazzling history. In true “Cruising Italian Style”, it enjoys the prestigious reputation as the largest cruise fleet company in Europe and South American. It is wholly owned by Carnival Corporation & plc, the worldwide marketing leader in the global cruise industry.
The newly renovated Costa Allegra is making its debut in China and offers a fantastic voyage to the Asians. Allegra is designed to be lighthearted and modern; it is known as the “Crystal Cruiser” for its gorgeous, transparent cruise ship body. The cruiser has been renovated according to the needs of Asian consumers, with Asian traditions integrated in Italian flavors. For example, Chinese, Asian fusion cuisine and Kara OK will satisfy the senses, and the experienced staff will enhance the Allegra experience with their impeccable service.