This paper discusses how daily we are exposed to information from advertisements consciously and subliminally which influence
our consumer life as well as our
psychological and social values. It looks at how children are not immune to these influences and how since they are in the process of learning, they are more vulnerable and responsive to advertisement than adults are. It argues that the effect of the advertising aimed at children based on economical, legal, sociological and psychological facts, to indicate whether banning will bring benefits to protect them from deception and whether the increasing need for the protection of young citizens will cause governments and other bodies to consider more carefully about
regulation issues.