This paper explains that advertisers use outrageously risque
advertising to get more attention, including the additional
attention it might get when it has to be pulled from broadcasting. The author points out that the F.C.C. has developed rules to protect everyone from these controversial
commercials; for example, commercials that are aired during programming for children are not allowed to exceed ten minutes per hour and obscene broadcasts are prohibited at all times. The paper relates that another problem is that
advertising affects negatively the way adolescents view themselves because they feel they are not as pretty or as smart as the people depicted in the advertisements; therefore, children should be taught to be confident about who they are, not only on the outside, but more importantly, what is on the inside.