This paper studies the inaccurate and sexist ways in which women are portrayed in
advertising -- most often either as completely
domesticated (housewives) or
completely sexualized. The author explains that while television programs often now depict women in their professional capacity, the advertising industry is still based on a
patriarchal ideology, which inaccurately portrays women. The paper studies the effect of this portrayal on women, men and society as a whole, and makes suggestions to rectify the inaccuracies.