By observing different child subjects, the writer of this paper found that while watching TV, children create their own imaginary
world and are totally engrossed in it for a period of time. The writer shows that despite recent surveys showing the hazardous effect television has on children's intelligence and social skills, kids are in fact not totally engrossed with the program. The writer discusses how during the program they also insert several tasks such as inviting friends over. The question is asked why certain children lose interest in television programming during
commercials and begin other tasks and whether there are any other factors from the commercial itself that prevent them from
watching? The research combines behavior observation and questionnaire method to determine how children really feel and think about commercials and the reasons why they leave them.