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Shvoong Home>Social Sciences>Communications Media Studies>The Audience in Mass Communication Summary

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The Audience in Mass Communication

Book Summary by: AcaDemon    


A focus on the features of the popular television talk-show and how they influences their viewers. The paper describes how
these shows often focus on outrageous topics and over-the-top guests and how some argue that daytime talk shows aim to sensationalize and exploit in order to draw an audience. It discusses how others argue that these shows provide a forum for true debate and expression, in which the audience is provided with valuable information. The paper tries to determine how talk shows influence the viewing audience, and whether this influence is beneficial or detrimental.
Published: November 12, 2006
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