This paper explains that, considering the gravity of the issue, many child-experts, psychologists, and the medical community
are treating TV-induced violence as an issue of serious public health concern. The author points out that the media, without reducing the drama, could depict violence as the last resort for heroes and show
criminals as fools and their use of weapons as shortsighted and weak; they could describe the impact of violence on the victims, the witnesses, and the criminals themselves. The paper relates that ratings and
advertisers are the primary concern of commercial television, not public interest groups that want to restrict the sex and violence on network television.