This paper explains that the companies which dominate the mass media have dominant
influence over the public's news, information,
public ideas, popular culture and political attitudes because they not only control the media but also have
influence on government because of this ability to manipulate the public. The author points out that this also affects
advertising because large newspapers target the big retailers and advertisers with their big budgets; leaving corner grocery stores' advertising to the dwindling small neighborhood papers. The paper relates that Bagdikian proposes (1) an international convention whose role it would be to examine anti-trust in the mass media and (2) corporations be socially responsible in order to prevent "giantism" in the media.