This study develops a case study to understand the role of
advertisement and the impact of advertisement on a small tile
distributing company in the Greek market. The company actually exists. The environment that the company operates in is real. Every assumption made, however, might not always be relevant at all times to a company operating in the region. For this study, a company, "Stavros Labrou", located in the Epirus region of Greece, is selected. Contents: Methodology History and background of EMCO Demand for EMCO products in the Greek Market Conclusion