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134
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300
Published: November 12, 2006
This
paper analyzes the
cost dynamics within the
airline industry. The writer of this paper discusses the fixed costs within the industry which are significantly higher for
established airlines, as compared to those of the newer, low-cost carriers. This paper also delves into the variable costs associated primarily with increased capacity and the number of passengers served. The writer of this paper contends and explains why the only way for any airline to survive and grow is to offer
lower prices to gain new customers, thereby grabbing the market share from its competitors. This paper also examines why established airlines can no longer continue
business as usual and must employ new methods and strategies to successfully compete. To lower prices the established airlines are spreading their flights out instead of concentrating them in banks thus lengthening layovers, resulting in less satisfied customers and less services offered, albeit at a lower cost.
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