This paper explains that planning, preparing and executing a poll
campaign is the first step towards winning a
presidential
election and it is a very complex process that needs a thoroughly competent campaign team. It points out that a much larger amount of effort, planning and funds is required for the nation-wide ambit of the
presidential election as compared to the congressional elections. Moreover, getting the party nomination and participating in the elections with the prime aim of winning it are the two important stages of the presidential elections. The paper also
explains that the campaign itself has to be in three stages, which are: securing a base, making a strategy and ensuring the vote.