This paper explains that the use of women and young girls in
advertising has been criticized, but the fact is that sex has
always been used as an
advertising strategy and has always had the effect of attracting consumers. The author points out some media messages are telling people that women may be heads of states and may be doctors, but, in the end, they are all sexual objects, made for the satisfaction of the male. The paper relates that young girls are used in ads in such a sexual way that the U.S. justice Department stopped a Calvin Klein ad campaign because it was "likened to kiddie porn."