1. Who are you?
Advertisers need to know who you are. Don’t even sign up to Sponsored Tweets
if your account is brand new. Only after you have an established Twitter account
will advertisers opt for a paid tweet. It’s also the rule of sponsored tweets.
Your account needs to be at least 60 days old and you need to have made more
than 100 tweets. I suggest you should rather double those figures before
You also need to have a fully complete Twitter profile. Make sure that all
your information is there and that it’s correct. Fill out everything you can in
your profile. Get a nice custom avatar and a custom background.
2. Get a Good Follower to Friend Ratio
Your advertiser profile contains a bunch of information about you for
advertisers. They are presented with your price, followers, friends, ratio and
Your follower to friend ratio is calculated quite easily. You take your
followers and divide it by your friends. If you got 1000 followers and 100
friends you will get a ratio of 10. This is important for advertisers because if
you’ve got a high Ratio it may mean that others follow you because they like
what you’re saying and what you are up to. Not because you use auto follow
applications where you automatically follow them back.
3. Have Targeted Followers
Don’t use your personal Twitter account. Rather create a separate and
dedicated Twitter account for your site. People don’t want to constantly hear
about your site if that’s not the reason they followed you. By creating a
separate Twitter account for your site you get more targeted followers which is
always a good think.
Many people think Twitter is a numbers game – You could easily have 1000 high
quality followers who endorse your tweets rather than 10000 followers who
constantly spam and self promote. Would you take such people seriously?
I am not saying that you should keep your numbers small; all I’m saying is
that you need to have a lot of high quality followers along with the rest.
5. Become a Star
Sponsored Tweets Celebrity status is where advertisers look for highlights.
Sponsored Tweets lists all the celebrities first, giving them much, much more
You can apply for celebrity status by filling out a form but you have to be
quite popular. You need influence to get this status. Not a lot of bloggers will
be able to get this, but if you think you’ve got what it takes then you may try
signing up for celebrity status.
6. Tick Tock
ClickWatch provided advertisers some protection by sending out
another Sponsored Tweets if your tweet does not make at least $1.50 USD. The
system evaluates your tweet again and may send out another one if required. You
can see how this helps Advertisers. Just go to your Sponsored Tweets options
panel and go turn on your ClickWatch.
7. Get a Klout Account Immediately
Get yourself a Klout account. Your Klout
score measures the size and strength of your influence on Twitter. There are
various calculations that take place to measure your influence circle. It goes
without saying that advertisers look at your Klout score to gauge your
popularity. Sign up for a Klout account now as your score is currently 0 without
it. Advertisers also look at this to gauge whether your audience will act on