Convincing a group of people is not a joke, it takes some level of skill to do it on a consistent basis. You see many advertisements, news magazines, articles around you and not every one of them wins your attention. Some headlines compels you toward exploring them more, and some doesn't. Those who manage to get your readership or membership are good advertisements, as they accomplished their purpose. Writing or designing those gems is a very creative as well as scientific process. It is not about confrontation, arguments, or pinning them down to mental submission hold, it is about making people read your content and making them agree to you.
As some experts have said, there is no magic recipe to make people agree with you. You need to understand their beliefs and interests, and express you point of view accordingly. One of best way to convince entire group is to aim your arguments at the most influential person in the group. Take a closer look on the goals and thought process of your target audience, or else you will lose them. You need to make sure that you have data, examples, expert quotes, and facts to support your point of view. More importantly your write-up should lead to a strong conclusion, directing the audience to perform an action
Following are some of the time-tested techniques to compel your readers to take actions you want them to take
1) Use a dosage of emotional arguments
Unlike logical arguments, which uses facts and data to support them, emotional arguments rely on the feelings that you intend to express about something. It works best for those audience who already agree with you and just need a reason to agree with you again. Sometimes, it also helps in getting repeat audience.
2) Repeat what you wanted to convey multiple times
Any one who has ever studied psychology will tell you that repetition is crucial. Tell your viewpoint in different ways, like using an example, stats, quotes, or a true and believable story.
3) You should contradict yourself
Be consistent and stable in your words. Make your case rigorously and support the same with facts and evidences. People often relate consistency with rational behaviour and integrity, regardless of whether it is fair or not
4) Use comparisons
Comparisons and analogies makes the reader to relate your viewpoint to something he has already accepted and agreed with.
5) Build credibility
If your reader observes that you have a good grasp of what you are talking about, and you are able to interpret and relate current events to what may happen in future, then it becomes rather easy for you convince your reader
6) Tell a story to engage your reader
Last but not the least, try to make a story around your point of view. It is a catch-all technique, which can simply seal the deal if done correctly. Stories makes your job half, as they allow people to convince themselves. It helps people to decide independently that you are right on the money. You can even try this on yourself, you will see that nothing works like a story when it comes to persuasion