The Noob Guide to Online Marketing
The title’s in jest, as this is really a good overview for anyone.
Few brands will do all of this, but I really like the timeline
orientation of the various disciplines. It’s very much how online
marketing should be viewed.
P&G’s Content Marketing Strategy for the Olympics
This is a smart high-level view of their Olympics marketing effort.
Given content marketing’s recency (check it out on Google Trends),
there’s a lot of evolution that’s going to take place.
B2B Content Marketing Strategy Checklist
Really well-thought-out downloadable PDF.
INFOGRAPHIC: Facebook Sharing Habits, U.S. Vs. Europe
Interesting, although not as one-sided as I may have guessed.
105 Facebook Advertising Case Studies
This is a pretty remarkable list.
Digital Media’s Ever-Swifter Incursion
Great coverage by the NY Times of the launch of Huffington and the
current state of magazine publishing. Killer line in this article: “Mr.
Jobs may be gone, but he is still winning arguments.” A must read.
How to Avoid the Content Marketing Strategy Trap: An Interview with Scott Abel
A long transcription of a podcast, also available via MP3. I’d go
that route. There’s a lot of info, but I really like his push for the
need to simplification. Here’s the interviewee, talking about Apple’s
iPhone launch as an example of a successful content marketing strategy:
“So, their strategy was minimize the amount of collateral we need to
create. Create something that can hit multiple audiences for multiple
intent, which then, of course, reduces downstream costs.”
Caribou Coffee Revels in Its Role as the Little Guy
It’s always interesting when David takes on Golliath. Here’s what
David’s saying in this case: “We’ve found that digital platforms are
much more cost-efficient in getting impressions,” said Mr. Martel “To
try and compete with McDonald’s
and massive broadcast marketers — we’re not going to win that game, so
we have to fight a smarter fight. Relevance of message is clearly
better achieved through digital and social, as well as the ability to
have a conversation. … [You] can have folks give you immediate
feedback,” he said.