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Summaries and Short Reviews

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Shvoong Home>Arts & Humanities>A MARKET PROFILE MUST HAVE THIS INFORMATION … Summary

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A MARKET PROFILE MUST HAVE THIS INFORMATION …

Article Summary by: J G Catos    

Original Author: Jorge Guzmán Macotela
A MARKET PROFILE MUST
HAVE THIS INFORMATION

 

Description of the market.

            Needs

            Uses and users

           

Size and location of the market.

 

Growth trends and opportunity prospects.

 

Products or services offered. Are customers satisfied?

 

Competitors

approximate market shares

strategies

strengths and weaknesses

 

Distribution channels.

 

Price and markups.

 

Trade and promotional practices.

 

Delivery time and payment method.

 

Laws, regulations and taxes

 

 

The information should be quantitative and qualitative.

 

Good and reliable information helps decision making reducing risk and increasing your chances for success.

 

 
Published: October 14, 2007
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