.
A MARKET PROFILE MUST HAVE THIS INFORMATION …
A MARKET PROFILE MUST
HAVE THIS INFORMATION …
Description of the market.
Needs
Uses and users
Size and location of the market.
Growth trends and opportunity prospects.
Products or services offered. Are customers satisfied?
Competitors
approximate market shares
strategies
strengths and weaknesses
Distribution channels.
Price and markups.
Trade and promotional practices.
Delivery time and payment method.
Laws, regulations and taxes
The information should be quantitative and qualitative.
Good and reliable information helps decision making reducing risk and increasing your chances for success.
Published: October 14, 2007
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