CASTANHA AMAZONAS FOR THE WORLD''S Within a short time the nuts produced in the Amazon, with seal of certification, can be
found in the gondolas of the two large supermarkets: the Brazilian Sugar Loaf and the American Wal-Mart. The networks are already under negotiation with the Green Cooperative of silt - (Covema). The novelty was informed by the director-chairman of the agency for Sustainable Development (SDS), Valdelino Cavalcante, during the launch of the first batch of brown-to-Amazon with organic certification, at the Secretariat of Sustainable Development (SDS) in the Park Exhibitions of works Angelino (Expoagro). "Initially are certified about 300 tonnes of nuts that with the organic seal, will be called brown-to-Amazon and receive the mark Amazon." The strategy is to attract the public from the mark and thus sell the
product even to the outside, where the name Amazon has even greater weight. The State produces, currently, 1,900 tonnes of nuts per year in five municipalities: silt, Amaturá, river, Beruri and Boca do Acre. According to Cavalcante, only silt, which produces 200 tonnes, will reach the mark of 500 tonnes in 2008 on account of certification. At least 2,300 people will be benefited directly with occupation and monetization second Cavalcante. With the customization of brown, the kilo of the product used by Covema of R $ 4 will increase between 30% and 40% up to $ 5.20 or $ 5.60. The Chestnut in-natura costs $ 1 only. A pack of 500 grams is Estopa of jute or lilac, with closing of wire fiber in detail in stone of açaí. Selling local-While the
business does not achieve with the national and international networks of supermarkets, the SDS has already secured space Amazon of the product on the shelves of local businesses. Tomorrow, agency expects close business with DB supermarket. The supermarket Carrefour is also being invited to join the negotiations. The idea is to sell the 300 tonnes certified. Who also of the eye "on brown is the local business Mines Caju. The news like the secretary of Rural Production, Mr Bezerra Eron, which during the launch of chestnuts with the mark Amazon, recalled that in a recent business trip to Mexico, found brown-to-Amazon packaged in China. This situation demonstrates the reality of the Amazon, which leaves something to export around 60% of the nuts produced here. According to the head of the department of non-timber forest products from ADS, Willis Meriguete, it is because the nut is sold to Pará and the Acre.(Jerson Spider).