Marketing is one of the most effective methods of vehicle sales. For instance, taking into account BMW 5-Series, all advertising campaigns want to draw attention of the customers to the following three advantages of their vehicles: “technology quality, and exclusivity” (Marketing 1). For instance, in respect of BMW''s 5-Series luxury middle size sedan, in 2006 “it received all-wheel drive for the first time” (2007 BMW 5-Series 1). Concerning BMW 5-Series on the whole, “it has always emphasized performance and an enjoyable driving experience, offering a variety of engine choices as well as both manual and automatic transmissions” (2007 BMW 5-Series 1). Moreover, the car models of BMW 5-Series are equipped with auxiliary radio input as well as “tire-pressure monitor” (2007 BMW 5-Series: Overview 1). For example, one of the those people who bought BMW 5-Series car model, expressed the following opinion: “The 5 Series is impressive and frustrating. We found the iDrive control system tedious to use. Handling is agile, and the ride is comfortable and quiet. The automatic transmission and engine are smooth” (2007 BMW 5-Series: Overview 1). Moreover, BMW''s 5-Series major competitors are Infiniti M, Cadillac STS, Mercedes-Benz E-Class, Audi-6, and Chrysler-300 (2007 BMW 5-Series 1). Additionally, according to the survey of MSN, BMW 5-Series car models are rated excellently, including: MSN ratings of experts make 8.9 points, while clients assess them at 9.9 points (2007 BMW 5-Series: Overview 1). Irrespective of that fact that BMW 5-Series car models are comparatively expensive, the sales boost. For instance, BMW 5-Series cars cost from $43,500 to $58,500 (2007 BMW 5-Series: Overview 1). Besides, BMW 5-Series car models are estimated very well in respect of safety and reliability. For instance, according to the frontal offset crash set, 2007 BMW 5-Series car models are assessed as good (taking into account that there are following ratings as poor, marginal, acceptable, and good) (BMW 5-Series Features & Specs 1). Additionally, crash test was carried out with regard to overall safety, structure, head/neck, chest, and leg/foot (BMW 5-Series Features & Specs 1). As BMW 5-Series cars are really rated highly with respect to design, reliability, and safety, advertisement that are aired on TV, on radio, on the Internet, and on billboards, only prove the company''s care for a satisfaction of customers'' needs.
Bibliography “Marketing”. BMW. 2006. 26 April 2007.
<http://www.bmweducation.co.uk/coFacts/view.asp?docID=47&topicID=5>
“2007 BMW 5-Series: Overview”. MSN. 2007. 27 April 2007.
<http://autos.msn.com/research/vip/overvi ew.aspx?year=2007&make=BMW&model=5-Series&trimid=-1>
“ BMW 5-Series: Features & Specs”. MSN. 2007. 27 April 2007. <http://autos.msn.com/research/vip/Spec_G lance.aspx?year=2007&make=BMW&model=5-Series&trimid=-1>