Saawariya, the Hindi title which means beloved, is the first Bollywood musical flick with courtesy of Hollywood. Columbia Tri-Star, the division of Sony Pictures Entertainment which has produced the much awaited and hyped directorial venture of a veteran Indian director Sanjay Leela Bhansali, puts its rolls in the projector of Indian cinema by taking centre-stage to produce Saawariya. And many other Hollywood studios are also keen on making money and doing business with the collaboration of bollywood. But
Saawariya would always be the first name in this holly-bolly connection.
Hollywood has definitely approached for making Hindi movies but with a proper Hollywood agenda that could fit into Bollywood market. Gareth Wigan says, "The importing of American films into India is not filling a gap. You''''re not bringing a dish to a bare table. You''''re bringing a dish to a crowded table where you have to move a lot of other dishes to fit it in, and that''''s not true in a lot of other countries." Yes, Bollywood has its own market and fare of indigenous movies. It would be really a hasty decision to go ahead with complete operation of a Bollywood project. The trip has just started, so why not wait for more alternatives to come. But this trip is on the way of becoming a long tour with the participation of other studios. Walt Disney has partnered with Indian production house Yash Raj studio to make their next animated flick Roadside Romeo which is on due for release in next year. Warner Brothers and Paramount Pictures have also stepped forward in this collaboration business. Apart from productions, the Indian stars who will mark their presence in Hollywood next year are Aishwarya Rai who will be seen doing stunts in Pink Panther 2, Amitabh Bachchan to be cast in a Mira Nair Flick with Johny Depp and Irfan Khan who will joculously entertain us in next of the Ocean''''s series.
The ideology behind this whole theme is not a biased deal but a deal that could bring world cinema at one projected Dias. The words culture and creativity have emerged as the mainstream business phenomenon with the gift of communicative connection. An approach that can make all the cinema industries as Cinemawood, is the destination of so called cross-over cinema globalization. I think all cinema lovers would love this idea of upliftment in more better regards such that creators of art always come first in front than anyone else since a creator approaches every other creator and a business approaches every other business.
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