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Shvoong Home>Arts & Humanities>Eclectic- A global magazine from Assam Summary

Eclectic- A global magazine from Assam

Article Summary   by:RajPhukan     Original Author: hillshot
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Write your abstract here. The Eclectic - A global magazine from Assam In less then a year since it first hit the stands, The Eclectic has established itself as the best magazine with a global perspective in the entire Northeast of India. It looks and feels like a real glossy and the paper quality is outstanding. In content and coverage it has managed to leave even long running publications behind. The Eclectic has featured young achievers from the Northeast who have made a mark in far flung places. It regularly carries analytical articles on the fashion industry, latest music and movies releases. The coverage includes human interest stories, health updates and current affairs. Several interesting and unknown places in the northeast have been covered in its pages. The Eclectic has struck a chord with the youth with its review of rock music, fashion, movies, education and employment avenues in its past issues. The style and glamor quotient also adds to its immense popularity among the youth. Besides, its coverage of global issues is unparalleled by any other publication in the region. The Northeast of India had its first English language mainstream magazine in the form of the ''melange'', the Sunday magazine supplement brought out by the regions best known and biggest media house, the publishers of The Sentinel.
The only other magazine published from the region is also a Sunday supplement, The Graphiti, distributed with the Gauhati edition of the Telegraph. India Today and Outlook are the two most popular general interest magazines in India, and they are just as popular in the Northeast. The Eclectic has filled the vacant niche of a quality glossy from the northeast that is able to compete with the best of India. The Eclectic grabs you at first sight, what with its bold and glamorous visage, catchy headlines and eclectic coverage, literally living up to its name. It claims to have a subscriber base throughout India and abroad, not surprising, for the large number of Assamese students and expatriates have hardly had any quality publication to call their own. There is no doubt that the path ahead is tough and exciting as it is harder to sustain the loyalty of readers in the long run than making a good first impression, specially in the internet age. The Eclectic has a excellent opportunity to make a lasting impression.
Published: March 03, 2008   
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