Bikol culture is under crisis.There are few or non at all videos pertaining to the rich cultural heritage of
Bikol unlike the foreign counterpart.This production thesis aims to preserve and promote the legend of
Mt.Mayon as one of the representation of Bikol culture.
The story tells the viewer more or less about the traditional concept of life, love,family and traditions.It
will bring to them the ancient meaning of sacrifice and death.The audience will be able to compare the
rigid life of the past and the sophisticated ways of the present.
Communication Development Theory is the foundation of the study.It calls for the meaningful use of
communication technologies to advance socially beneficial goals.That goals pertain herein are the
objectives of the study.
The study also serve as proof of learnings of the Group during their four years stay in Audio Visual
Communication.This may not be perfect but it was accompanied by hope that the incoming generation
will bring the Bikol culture in the spot light someday.