Community Labels: model reference MyMajorCompany
are sharing with their investment up to a few dollars in most cases,
groups that will have a role in the release of the album or film of the
artist, without money, no production. Obviously, their role in artistic production is limited. But the important thing is not there, the sites participating funding provide for the first time a role for passionate fans. By investing, they are interested in the project's success, they want to get involved and then see the project succeed. They can monitor the course of the project and participate in the promotion of the disc or film. Interest MyMajorCompany is as financially and in terms of communication and advertising. They rely on this small group motivated to share about them, create fan communities. The ownership of Internet users comes from the investment makes a viral campaign effective.
The success of Gregory ...
course at first, MyMajorCompany everyone was dreaming, the outlook
could be great for users, especially as the first artist launched
Gregory was a resounding success
some figures in mind, it sold 700,000 albums in 2008, 347 have invested
on its hard, received € 53 to € 10 bet is a ROI of 400% the first year.
But as my grandmother said it was the tree that hides the forest and no longer hidden weaknesses of the model. Since dozens of artists have been launched, they had the same success?
All are not as able to become public as Gregory. Moreover,
contrary to what one might have hoped, allow individuals to fund their
favorite artists do not prevent the formatting and do not encourage risk
taking. They argue that appears when they hear a success.
A model that runs out of steam, without real innovation
Community labels are out of breath. Their
inability to fly is undoubtedly related to their inability to create
value added and the ever-present sense that investors consider the
Internet as a counter or as a cash cow (according to my other
grandmother). They appeal to Internet users as to limit the risks of production.