In this workmanship, the author establishes a relation enters the fenómeno of the fashion and the modernization of the society and the social relations. Thus, whereas in the traditional societies the social agents are little inclined to the innovation due to the fact of the community to be very on the inherited customs geracionalmente that they totalize the experience of the individual, in the modern societies, words as the new and the newness each bigger time goes gaining an expression. In such a way, the fashion contributes to free the individuals of the proper social constaints of the static traditional societies, where innovation does not exist. When making a historical parallel enters the evolution of the fashion and of the mentalities, the author demonstrates comoa fashion, due to its constant appeals to the innovation, contributes so that in the after-modern societies the individuals find each time bigger expression in its individuality what it contributes for an increasing democratization of the occidental societies. The author exactly arrives to relate that after-modernity is characterized by the psicologização of the social relations in the measure where the individuals look each time more as reference I, neglecting of this form the constaints taxes for We, that is, the social constaints and of the community.
E is the fashion there assumes a primordial role since this creates a vast fan of choices that each individual allows to assume for itself a proper identity. In contrast to other authors, as Jean Baudrillard who criticizes after-modernity, Lipovetsky, in this workmanship, mostracomo through the fashion created it possibility to emancipate the individual socially. Although, the after-modern societies are marked by the triumph of efémero, had to the constant occured mutations in it, them they have the particularitity to democratize the social relations and to create consentâneos styles of life with the personality of each individual. , Here more important of what the Marxist concept of classroom, it is the concept of life style, each time more important to analyze the social fenómenos contemporaries.