How valid are feminist claims that the presentations of women in the media emerge from a patriachal perspective? Written By Robert Leitch HND Social Sciences: In the start of the paper, the author gives a clear description of the tools that were made available in
order to back up the above statements. Theory's and case studies were among the many tools that were made available to him as a sociological discourse was needed to examine/
research the above
statement. Accordingly, the sociological discourse that was used in this article was/is the lack of communication between the media and the public. Colin Wright (1956) and Karl Marx were both used in this article in order to claim that the media manipulate their audience in such a power that the audience are unable to answer back and this leaves them helpless. In the early days, the media was run/owned and dominated by men. However, as changes occurred, so did the female roles within the media for example: films, soap operas etc. This clearly links with the equal rights opportunities which is gaining strength every single day. Because feminism has such wide topics of conversation, the author very cleverly broke this tree down into three
branches in order to examine the claims of feminism and the media. These branches were clearly and distinctly discussed
bringing in each argument was was needed. In conclusion to the article, the author gives a well described closing arguing that the media influence people using women as a marketing concept. The author has researched this article very well bringing in the core of the statement. This is a well written article and the research is articulate and references are well covered.
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