Search
×

Sign up

Use your Facebook account for quick registration

Sign up with Facebook

OR

Create a Shvoong account from scratch

Create your account
Already a Member? Sign In!
×

Sign In

Sign in using your Facebook account

Sign in with Facebook

OR

Not a Member? Sign up!
×

Sign up

Use your Facebook account for quick registration

Sign up with Facebook

OR

Sign In

Sign in using your Facebook account

Sign in with Facebook
Shvoong Home>Arts & Humanities>communication skills Summary

communication skills

Book Summary   by:Manohari     Original Author: manonmani
  • Summary rating: 1 stars (6 Ratings)
  • Visits : 679
  • words:900 
ª
 
WHAT IS COMMUNICATION?How do we define communication? “Communication is something so simple and difficult that we can never put it in simple words” says C.S.Mathew. Communication may be defined as giving, receiving or exchanging information, opinions or ideas by writing, speech or visual means, so that the material communicated is completely understood by everyone concerned.According to W.H.Newman and C.F. Summer Jr: “communication is exchange of facts, ideas, opinions, or emotions by two or more persons.” William Scott defined communication as a process: ‘Administrative communication is a process which involves the transmission and accurate replication of ideas insured by feedback for the purpose of eliciting actions which will accomplish organizational goals.This definition emphasizes four important points:The process of communication involves the communication of ideasThe ideas should be accurately replicated in the receiver’s mind.3. The transmitter is assured of the accurate replication of the idea by feedback.4. The purpose of idea is to elicit action.The term business communication includes all communication that occurs in a business context. A knowledge of business communication presupposes an understanding of both business and communication. Business communication draws on information derived from a wide variety of other disciplines, including linguistics (the study of language), semantics (the branch of linguistics most concerned with meaning), rhetoric (the art of using words in speech or writing effectively), psychology (the study of mental processes and behavior), sociology (the study of social relations and societal change), graphic design (the use of visual images and typography to create special effects), management (the study of controlling and directing operations and personnel), marketing (the study of moving goods and services from producer to consumer, including everything from advertising, to packaging, to sales), economics (the study of the production, distribution, and consumption of wealth), and information technology (the study of the ways in which technology can be used to create, locate, store, retrieve, and transmit information). For this reason, different authors typically select specific aspects of communication in business on which to focus. The following related areas of study have evolved over time: · Managerial Communication: The term, managerial communication, usually refers to an emphasis on communication strategies for setting and achieving specific organizational objectives. · Organizational Communication: Organizational communication usually refers to established communication networks and the communication flow within organizations and an organization’s communication climate. · Human Relations and Team Building: Over the past 30 years or so, business and industry have increasingly recognized the importance of good interpersonal communication between and among those who work together. Such skills are also important to the success of customer relations programs and strategic alliances. By whatever name, courses on these topics typically cover the fundamentals of understanding other people, differences in perception, differences in motivation and other common behavioral strategies, establishing rapport, developing mutual respect, and reaching consensus.
· Sales Communication: Sales communication includes all communication specifically designed to produce sales, from media-based advertising, to telephone solicitation, to direct-mail advertising and direct (face-to-face) sales. · Report Writing: As the term suggests, report writing focuses on written reports, typically including everything from short, informational memos to letter reports (basically long letters that include headings and other report-writing techniques), to completeanalytical reports. Books on this subject often include the fundamentals of primary and secondary research, techniques for data analysis, and analytical and presentation graphics. · Communication Technology and Electronic Communication: Whether word processing, page layout and graphic design, electronic mail (email), electronic conferencing, Internet-based services, audio or video conferencing, or multimedia presentations, the technology we use to communicate—information technology—has changed radically over the past few years. These changes, especially since the advent of the computer, have altered the way we think about communication, and we have yet to see the end of these changes. The ways in which information (computer) technologies and other communication technologies, such as enhanced telephone services, are becoming increasingly interdependent is typically referred to as digital convergence or technological convergence. Car phones, cell phones, and pagers help ensure that one can communicate from virtually anywhere to virtually anywhere else at any time, and email has recently become the principal means of exchanging written communication in organizations. As the volume of communication increases, the chance of information overload also increases, which not only reduces the impact of individual messages but also increases the need for effective communication skills, including listening, speaking, reading, and writing. · International Communication: International communication, also referred to as intercultural communication, focuses on the ways in which cultural differences influence communication expectations and behavior, including the length of time it takes to establish business and personal relationships, differences in the conception of time itself, differences in nonverbal communication, and differences in perceptions as they are influenced by language and culture.
Published: February 15, 2007   
Please Rate this Summary : 1 2 3 4 5
Write your own     Comment
View All  
  1. Answer   Question  :    what are the importance of communication? View All
  1. Answer   Question  :    what is research methodology of effective communication View All
Translate Send Link Print
X

Top 5

.