Here is how MyWedding.com could solve the majority of their marketing and business-related problems:
MyWedding.com Case
Solutions:
In
general, Gray should not just bounce her ideas of off her friends. Friends
are significantly less likely to be honest with you about an idea because
they won’t want to hurt your feelings by disagreeing. Gray needs to do
some concrete market research in her area to see if people want her
service. At the same time, she should find out the average number of
people getting married in her area each year so she can make some estimate
about the financial feasibility.One
florist said that he would sign up if other florists did. Perhaps Gray
should approach one florist, trade him/her internet advertising for space
in the florist shop to promote her own website. This would get her another
client (non-paying of course) – the more clients she has, the more clients
she can get and the more customers she can attract.Her
potential clients are wary of internet advertising because they are
unfamiliar with it.
Gray should offer a month of free trial period
advertising. Using a click-tracker, she can show how many people arrive at
individual clients’ web pages through hers. She could also suggest that
clients incorporate the question “how did you hear about us?” into their
new customer process just to see how many first heard about them on the
internet.
She needs to not waste money promoting her web page in
places where she’s not actually attracting new members. She should purchase
space in the yellow pages under “wedding planners” or “wedding services.”
Similar to what I suggested above, she could offer a slightly discounted
advertising price to clients if they in turn advertise her web page in their
store. This would put her name out in the places that soon-to-be-marri