The entertainment industry has witnessed a number of successful
partnerships between brothers in the business. Consider, for example,
the Gershwin brothers, how produced memorable music which remains
popular even today. And, of course, there are the brothers behind the
major movie studios known as Warner Brothers. This book offers
readers details about the partnership of Walt and Roy Disney. As most
people already know, Walt was the creative genius who created Mickey
Mouse. However, his cartoon characters never would have enjoyed the
success they did without the business acumen of Walt’s brother Roy.During
the years when Walt was busy developing cartoon characters and
storylines for them, Roy was handling the business side of the
enterprise. The entertainment industry, much the same as any other,
calls upon managers to pay attention to such things financing for
operations, cost controls to ensure profitability and keeping an eye on
the marketplace, in order to remain competitive. Even the
building and management of the Disney theme parks, the most famous of
which are Disneyland (in California) and Disneyworld (in Florida)
benefited from Roy’s being at the helm of Disney’s business operations.
Over the years, as the company skillfully marketed itself to the public
and latched on to the idea of merchandising products related to its
television and movie offerings, Roy took the lead in making the
decisions necessary to assure its success.Bob Thomas tells Roy’s story in this book. In doing so, he tells indirectly the story of Walt Disney as well.