This is a magazine
advertisement from the magazine Entertainment Weekly. It is an advertisement for the electronics
store Best Buy. The
advertisement is
for showing the reader the “perfect home theater”. There are two main audiences or target groups aimed at in this
advertisement. The creators of this
advertisement want the reader to realize that they can preview the products on
their website before they actually have to go out to the store. This way they can enjoy viewing the product
without having to deal with the stress of looking at all the options with
everyone else in the store and making an important decision on an expensive
product. The advertisement is composed
of three parts. The top half contains a
picture of where a family was previously sitting at home with the computer on
the Best Buy website. The bottom half
contains a picture of the family now at Best Buy, watching the home theatre
system, and being helped by a friendly employee. The third section is in the middle, explaining the concept of
viewing products online, and also presenting the company slogan “Turn On The
Fun”.
One targeted group
is males, somewhere around ages 15 – 40
interested in technology. Best Buy uses computers, internet,
televisions, and speakers in this ad which appeals to these ages that are
interested in music, sound, and technology.
Many times males are more interested in the technological aspects of the
sound system, which is why they picture an employee pointing out the inside of
the system. The use of the internet
also appeals to all of the younger generation.
Teenagers and other younger people often use the internet for e-mail,
talking to friends, and web surfing among other things.
The main target
group however is the family audience.
Best Buy does this by implying that their shopping at the store can be a
family activity by showing the family as a whole in the store. They also try to show that it can help bring
a family closer by showing the family with their arms around each other’s
shoulders. This appeals to the parents
who are always trying to come up with ways for them to be closer to their
children. Also, on the television in
the ad, they have a scene from the movie “Shrek”. This is a move that was geared toward the family audience as
well, with its cartoon characters and “G” rating. This is just another way that this ad targets the entire family.
This advertisement
is aimed towards many different audiences, with the family being one of the
more important targets. Best Buy does a
good job with its imagery and designs to appeal to a wide range of customers.