I chose the CD “Songs in A Minor” by Alicia
Keys. The target group of this CD is
teenagers, male and female.
It
specifically appeals to the musically inclined people from this group. There are many aspects to this CD, whether
it is through the lyrics, the music, or the packaging, that suggests that it
appeals to this specific
audience.
Lyrically, this CD
can strongly appeal to many
teenagers.
During many people’s teen years is when they begin forming lasting
relationships and falling in love. This
CD’s theme throughout the tracks is a theme of love and relationships. Thus it appeals to many teenagers going
through this same thing. The CD’s first
single “Fallin'”, has lyrics such as “I keep on fallin’, in and out of love
with you”. This song talks about love,
and how one can change there mind and be confused about things going on with
their life. It gives teenagers
something they can relate to. This CD
also contains other songs about love, such as “Girlfriend”, “A Woman’s Worth”,
and “Loving You”. In fact most of the
songs on this CD deal with love in some fashion or another.
Musically, it
appeals to teenagers and the musically inclined. Just the title itself, “Songs in A Minor” lets the audience know
that the artist has a decent knowledge of music. Also, Alicia Keys wrote many of the songs on this CD. On the opening track, she does her own
interpretation of an old classical piece on the piano. This CD appeals to teenagers, because the
songs have mostly pop/R&B type songs.
Many teenagers, though not all, listen to pop and R&B, which is
evident by the abundance of pop and R&B songs on the radio and in the
charts.
The packaging also
appeals to these target audiences. The
backside of the case features a picture of Alicia Keys at the piano. This shows the audience that she is
musically talented. The front has a
very attractive picture of Alicia Keys, which helps appeal to the males. However the females are also targeted,
because Alicia Keys gives them an idol that they can look up to. Another young female like themselves, that
is very talented and was able to succeed in life.
This CD, in all
its forms, appeals to almost all teenagers of different races and genders. The producers of this CD use all of these things,
lyrics, music, and packaging to reach their target audience to sell as many
copies as possible.