Play research and access both within the jurisdiction or outside its borders an important role in the development of a culture
of
information, research and informed, and reading in various fields is very important in the development of cognitive abilities and cultural, as it realistically can not achieve the success that the media were not what he wants in the development of new knowledge, so should be allocated a substantial amount of time for the new information and be a permanent contact information centers of books, periodicals and newspapers, magazines and satellite channels and Internet news agencies, especially since modern methods such as the increased speed of transmission of information and made it easier than it was in the past. The media should be looking for information on a daily basis and informed of all developments in all fields, because every new thing to learn more knowledge and his personal culture.
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Specialization in the media:
Resulted in the development of scientific and technological progress and the spread of education and increasing social and economic growth, and the emergence of news agencies and the various sources of information, television and radio programs and activities to the press need to think about the information in the field of specialization. Become successful in this field are measured by keeping pace with the modern trend towards specialization, diversity and professionalism, specialization has become a feature of the modern media. The sense that the high proportion of education and the diversity of knowledge and technological development of all associated areas of the economy, politics and culture and art and literature, has resulted in special interest to the recipient, it has become the media, demanding that this reflects the special interests and its interaction with the Assembly.
This shows the need for a specialized information to meet the needs of the recipient. When we talk about the media specialist, we mean to give attention to one section of the disciplines of public interest or care in two parts are more specialized branch of knowledge, and information specialist is directed to all segments of society, but to a certain type of audience to those interested in the partial or this section. What is important for the media is to be aware of this large section of disciplines and aware of everything that is new in it, so that specialization is based on two important pillars: the first article of specialized information and the second specialized public, in the light of these pillars, we find that there are two types of specialized media: the first type Information is provided by the category of specialized materials for specialized audiences, and similarly specialized media in medicine, economics or management or a woman, while the second is the media which provides a specialized audience of Kalialam of sports, artistic and otherwise. Therefore, the media specialist is the framework for a comprehensive and meaningful picture of the quality of the suit features a modern and advanced specialized content oriented to address specific audiences and the media specialist is no doubt that the media needs to be specialized and professional.
Accordingly, the information specialist to know that information from the article into three categories of audience: the public intellectual culture medium, and high culture of public intellectuals, and a specialized audience.
He must also be taken seriously and in depth and to be meaningful, relying primarily on the use of scientific methods of research and deep analysis, interpretation and access to the results based on scientific reasons, mental and logical, and focuses on the use of analysis, investigation and interpretation is a deliberate, objective, and that the analysis and interpretations based on the real needs actual and the real requirements of the concerns of the public and the recipients of various types and categories and classes and their interests, the fact that the media specialist flexible and renewed. Should know that the media specialist information to the article quality specialized audiences, and therefore the content of studies and analysis is a useful point of reference, and is consulted by the public. This must be honest and sincere and responsible in its analysis and the perceptions of all the issues.