Casino Royale has everything to be more successful commissioned. Commissioned in the sense anticipated, meticulously planned and executed with great care not to miss this great chance. Chance yes, because we have a new actor for the role of the most famous secret agent in the service of the Queen: Daniel Craig (Munich).As there are no coincidences in the world, the fact that Craig is the first agent blond hair should not go unnoticed, as well as can not miss a mention of the large body of the actor. We are sure that with the current 007 to more muscles to the brain, in the style of the new box office records heroes Jason Bourne (Matt Damon in The Bourne Identity) and Triple XXX films in the series. The model "old" Bond astute, especially the one made famous by actor Sean Connery, Sherlock Holmes style fell into disuse in this era of mega-productions explosive. In other words, this is the first Bond, Rambo.It is noteworthy that the 007 was revitalized brand beyond the exchange of key player. The big "news" are: 1) script lighter, with less lines and, consequently, less crap, 2) addition of an extra issue of easy assimilation, the poker game that mentions the title Casino Royale and 3) a dash (forced) love in the heart of Bond, the incorrigible bachelor. Ready! Simply stir and mix well with the scenes to turn your head and you're ready to pop the box office.Added to this news, the hallmarks are all there: the opening with Bond turning and throwing on the screen, the opening theme music played by a (a) singer (a) much in evidence (Tina Turner, Sheryl Crow, and now Chris Cornell's band Audioslave); the famous phrase of the agent's personal introduction "Bond, James Bond", the archenemies stereotyped, etc.
.Thus, we have another clear example of how the process of mass cultural production, bridging the "old" James Bond to the new canned action, where what counts are the special effects stunning. Many dispute the term "cultural production" and claimed not to be characteristic of the cultural process to produce "many-to-sale units", since culture is the very essence of know-how of a group or people, and therefore it could not be contained - much less controlled - the (re) produce at commercial scale.The fact is that the process exists - cultural or otherwise - and is there to haunt us in many different "seasons" regular national calendar of U.S. film-Hollywood, such as their holiday periods, Christmas and Thanksgiving Day . Unfortunately, one can not deny the generative force of habit and social actions that movies like these to bring mass appeal. Even though he is not grown, in the sense that it was not done in a popular and free, he ends up creating culture on the other end, a procedure in which the snake will slowly eating its own tail until, exhausted this process, have to start from another point. We, Brazilians, and viewers of soap operas, we know very well that movie.The question that remains is the commercial viability of this whole scheme, where some (few) have failed. There seems to be the case that new Bomb, James Bomb.