The new Spiderman movie in the saga shows, once again - and unfortunately - the film industry remains strong and active around the world, even when it comes to hits such sequences. After all, there is another basic explanation for the great box office success of the first week's display arachnid hero who debuted in our country occupying most of the available screens and playing corner for good movies, for example, The Drained.Just take a quick look at the numbers of this "success" to realize the size of the industry and force it carries. In the United States, was raised $ 148 million in the first three days of exhibition, the famous "end-of-opening weekend," handily beating the previous record, Pirates of the Caribbean: Dead Man's Chest (2006), the Disney, which grossed $ 135.6 million. The rest of the world, the film also set a new record for the world premiere, with a revenue of U.S. $ 375 million, easily beating Star Wars: Episode 3 - Revenge of the Sith.Now, just establish the "affordable" $ 258 million it cost to launch in cash balance of a large spider profit of $ 117 million in just three days of release!Many industry experts say that film a movie just happens to be really profitable when raises at least three times more than its production cost, since the costs of distribution and dissemination are not included in the initial phase. This is half true, which is another way of saying that this is a lie sound. However, these costs are only evidence of the enormity of the whole operation. A film of this caliber simply can not be launched without a monstrous investment in advertising, which will be conveniently diluted with a range of licensed products, and also serve as raw material for dozens, hundreds, thousands of "attractions" the most dubious, such as TV programs, magazines, shows, etc..In short, a great deal in which the average viewer does not come with the dream and the entrance to the cinema, or even with one branded product "Spiderman".
Whatever.It does not matter because what the industry really wants is to stimulate consumption altogether. Artistic concerns with the movie? Choice of actors, screenplay, director? All this only has value when properly inserted in the profit plans of the big producers.It is this fire that we burn two very interesting talent. The first is the soundtrack composer Danny Elfman. Danny is a partner for a number of trails creative filmmaker Tim Burton, whose doubles include, among many films together, Edward Scissorhands, Ed Wood and Corpse Bride. The second is the actor who plays the Sandman, Thomas Haden Church, whose performance in Sideways - between one and the other is impeccable, even hilarious. Both meet only reasonable role in the film, far below their actual capabilities, but still noteworthy.When we look at the twists of the film, which so often end up being predictable and repetitive, we understand that the script was built to make the action last as long as possible, right, of course, taking a close well in Spiderman front of the U.S. flag, to the delight of the studio Sony. Where is this maximum point is the question, since, if we look at the season of North American premieres, we see that many movies are sequels like Pirates of the Caribbean 3 and Shrek 3 ...What we see is that the film industry talent is just an accessory, sucked and repeated to exhaustion.