Setting Realistic Goals and Objectives in the Music Business
by: John Stiernberg
Principal Consultant, with Stiernberg
Consulting, a business development firm <http://www.stiernberg.com>.
The Contributor to International Musician Official Journal of Musicians of the United States and Canada article from December 2008: John Stiernberg, member of local 47 (Los Angeles). I’ll add, they usually think that someone else is covering their backside--the long term need for cash flow.
Even though it's an endeavor of the heart and ego, lots of entertainers and others in the field of music, only live paycheck to paycheck without ever really addressing their longer term financial and personal aspirations.
Author Steirnberg warns that musicians and I'll add vocalists and hip-hoppers (hence “musician(s)” ), risk too much by counting on others to do this and this way; the goal making, objective making, documenting, self-tasking and self-implementing for themselves for this longest financial and personal aspiration check. Old adages last a long time. In this case, the applicable old adage is ‘if one wants to 'Hear the Music' then they also have to be willing to 'Pay the Fiddler.' “ It rings true for both fans and players of music, alike. The players have been Hearing the Music for a longer time than the fans have.
This kind of second musician you end up paying in the end, the fiddler of the old adage, may have been thinking, planning and implementing his or her way to their longer term musical financial and personal aspirations. Don't you concur? Further the ultimate ending paid musician of the adage may have been doing this in a better manner than did the payee of the old adage.
Realistic Goal setting is another aspect of this Author's article. Here is a direct quote "; however, having written goals and
objectives is your best tool for managing the inherent challenges of balancing music, work, business, family, and other interests. He says you have ask basic questions, and I'll add, honestly answer them to your self: How much do I want to earn, How hard do I want to work (I'll add how hard are you willing to work?), also What am I willing to risk to get what I want (and I'll add what stakes are you personally willing place on your musical aspirations of any attainment level whatsoever -- and also add, the big time costs plenty in these terms.
The Author says that "as they become quantified, your creative, financial, and personal goals then they become your objectives. But this is a little different from my feeling that you have to divide to concur your objectives for instance by Abrams method. Compare the older DOD doctrine of Management by Objective. I challenge the order the author presented in that objectives are smaller than goals. Because he says as everything you doubted before about music that can now demonstrate your new ability to carry on a musical career by also being able to quantify them and says that by doing so "reality" in music will occur.
But the author is not trying to make this a classic Business Plan, is he. Because he has not addressed the entire pro forma articles herein but he and I may do so if we become your music consultants. None, of this says anything about one's ‘expansivity of mailing lists, nor your applicability to any other past-present-future market trends. .
The game of Football might even have it out order where goals serve the object of winning. Why the object couldn’t be the garnering of good sportsmanship instead of just winning which logically leads to the incremental skill improvement steps as such a profound goal such as sportsmanship is actually served by the smaller objectives . Chief worries are about how much good playing did one leave out there on the playing field during such activities that could have had if one had played the sportiest way for any topical sport.
So this Author gave the following unexhausted examples of what he called "solid ‘trackable objectives in each of these three categories that I added * s for the expansions, if we can think of any:"
Then this abstracted article's author asks the question "What's Realistic for Me?" What is the absolute maximum I can earn in music? "Do I need to aspire to stardom to make it all worthwhile?" Many just want cover the debts they have created, give penance for having spent sums, or get some type of positive return for their musical acquisitions. "Others want to make a modest living doing the work full time. Or get rich and retire young. Abstract Writer, High Flight Music, Performer, Producer, Publisher, music development, and music development know-how transfer firm <http://www.bareshare.com>. Sefton more than 40 years of music industry experience including as a performer, recording artist, singer/
songwriter. He is a life member and former fighter/airline pilot of the 122 Fighter Wing Indiana Air National Guard and now retired Major USAF retired reserve, regular member of the Fort Wayne Musicians Association and AFM. His live appearance, productions, publishing, music development, and music development know-transfer scheduling; Album, and lyrics are available from SEFTON SINGS AND PLAYS DEVOTIONAL MUSIC is published by High Flight Music, P.O. BOX 13291, FORT WAYNE, IN 46868-3291.
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